Regional media advertising promise by Labor

By Patrick Morrow

Nov 15, 2022

**Pledge:** If re-elected, Labor has guaranteed further ad revenue for regional newspapers in Victoria, including the *News.*

Labor has promised further advertising revenue for regional newspapers across Victoria, including the News, should the party be re-elected this month.

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Premier Daniel Andrews said media outlets were crucial in delivering news in times of need, including this year’s flooding event and the COVID-19 pandemic.

The election promise came after Labor invested $20 million while in government to support media outlets during the pandemic and a further $2.7 million grant for Australian Associated Press.

Mr Andrews said this pledge would help media outlets maintain advertising revenue into the future.

“Whether it’s a bushfire, a flood emergency or a global pandemic, time and time again we have seen regional newspapers step up and serve their communities in incredibly important ways,” Mr Andrews said.

He said the guarantee was a chance to back media outlets into the future.

“Labor is doing what matters — backing regional media outlets with guaranteed advertising revenue so they can keep supporting their local communities,” he said.